Tollywood star Nani is back in the news, and this time it’s not only for his acting or script selection. His next release, The Paradise directed by Srikanth Odela, has surprised the Indian film industry by earning more than ₹100 crores before the production even began on the first day. Yes, you heard that correctly — The Paradise has already grossed over ₹100 crore pre-production, one of the most lucrative Telugu ventures in pre-production history.
With huge deals tied up in digital, audio, and international rights, The Paradise is already a box office hit — and no frame has even been shot yet.
Netflix Acquires Digital Rights for ₹65 Crores
Netflix, the international streaming behemoth, has come in with a whopper of a deal that has left the South Indian film fraternity and international distributors alike taking note. The platform took the exclusive digital rights of The Paradise for a whopping ₹65 crores. This is perhaps one of the highest deals for digital rights for a Telugu film ever and a clear sign that South Indian content on OTT platforms is being sought after more and more.
The deal between the producers of The Paradise and Netflix is a win-win. Netflix acquires a big-budget film with broad appeal and stardom, while the producers get a big chunk of their investment upfront without having to worry about performance after release.
Saregama Acquires Audio Rights for ₹18 Crores
The soundtrack of The Paradise is being scored by highly acclaimed Anirudh Ravichander, who is today one of the biggest composers for Indian cinema. Famous for churning out chartbusters, Anirudh’s association with the film has already generated buzz, and now with Saregama coming on board to acquire the audio rights for ₹18 crores, expectations are running high.
This huge deal is an indication of the audio label’s faith in the music potential of the film and Anirudh’s track record of delivering viral songs. Whether it is lyrical ballads or high-voltage dance numbers, The Paradise is likely to treat the audience with a rich musical fare, and that’s why the premium pricing.
Deal Overseas Signed by Prathyangira Cinemas
Adding to the pre-release business buzz, Prathyangira Cinemas has acquired a profitable overseas distribution deal for The Paradise. Though the amount is not revealed, sources from the production house indicate that the deal was finalized for a record price — much more than many of the recent big-budget Telugu films.
With Nani’s ever-growing popularity overseas, especially in the US, UK, and Gulf countries, Prathyangira Cinemas is betting big on the international market. Their confidence in the film’s global appeal further strengthens The Paradise as a high-value project with a massive reach beyond Indian borders.
Producer Recovers 70% of Budget Before Production Starts
What is most impressive about this accomplishment is that almost 70% of the budget for the film has already been recouped — and the cameras have not even begun to roll yet. Sudhakar Cherukuri, the producer of the film under the banner of Sri Lakshmi Venkateswara Cinemas, has planned the business model of the film carefully in order to get major deals early on.
This forward planning guarantees artistic independence and minimizes risk, enabling the producers to concentrate solely on producing a good movie without the burden of breakeven after release. In an arena where the majority of producers undertake recovery of investments only during post-production or release, this forward-thinking approach represents a new standard.
Star Power and Creative Team Build Anticipation
The Paradise stars Nani in the lead role, an actor renowned for merging commercial appeal with substance. From Jersey to Dasara, Nani has established his credibility across genres, and audiences are waiting with bated breath for his new avatar in this movie.
Standing across from him is the skilled Sonali Kulkarni, introducing new pairing and chemistry to the screen. The director is Srikanth Odela, who impressed with his directorial debut Dasara, which gained critical and commercial success. Supporting him is a top technical team — G.K. Vishnu on cinematography and Naveen Nooli on editing. With this power-packed cast, The Paradise has the potential to be a visual and emotional delight.
Scheduled for a Grand Worldwide Release
The Paradise is slated for a global theatrical release on 26 March 2026. Despite being more than a year away, the film has already built enormous hype due to its pre-release performance. Distributors, exhibitors, and fans are watching closely as it shapes up to be one of the most anticipated films in Nani’s career.
Since most of its income is already guaranteed, the theatrical run will only be an added value for the producers. It also provides avenues for a strong marketing campaign and broader releases without costs being a hindrance.
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Conclusion: A Game-Changer in Telugu Cinema
The Paradise is no longer a movie — it’s now a study in how to effectively make money off a film before it’s even produced. By blending intelligent business acumen, bankability based on stars, and faith in the creative team, the producers have redefined what commercial success in Indian film means.
As production starts and more updates reveal themselves, eyes will be on Nani and his crew to find out if The Paradise can do justice to its record-breaking pre-release hype. One thing is for sure — the run of The Paradise has already started with a blockbuster bang, well before it reaches the cineplexes.
Stay tuned for further updates as The Paradise goes on floors and gets ready to redefine Telugu cinema in 2026.
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