With the movie Singham Again and the new installment in the much-loved Singham series, all eyes are on Ajay Devgn and director Rohit Shetty to see if he can rekindle the fire that previous films in this franchise brought. But buzz for the film currently appears low, especially when seen against other projects in the offing, such as Bhool Bhulaiyaa 3. This also raises concerns about box office potential of the film since both Devgn and Shetty have had some bad box office failures lately.
Low Pre-Release Hype for Singham Again
The Singham franchise boasts high-octane action as well as an established fan base, but Singham Again hasn’t generated the kind of pre-release buzz that normally follows a collaboration between Rohit Shetty and Ajay Devgn. That this is especially curiously so against the backdrop of the excitement already around Bhool Bhulaiyaa 3. Bhool Bhulaiyaa seems to have struck the right note with horror-comedy and thus is one of the more eagerly awaited releases of the year. Singham Again still hasn’t gained the same momentum.
Recent Failures: Rohit Shetty’s Cirkus and Ajay Devgn’s AMKDT
Rohit Shetty’s last outing as director, Cirkus, proved to be a total box office dud as domestic collections could only manage ₹36 crore. With an exceptional track record for Shetty in the action-comedy genre, Cirkus simply does not find any ground to impress either the mass or critics which gives a heavy setback for the otherwise strong filmography of Shetty. Now, with recent outing AMKDT Ajay Devgn’s earning stood low with just ₹12 crores at the box office making a riddle in everyone’s mind if the man is loosing his steam over. These box office disasters set the stage for both Devgn and Shetty to prove themselves with Singham Again, a film which can further cement their positions in Bollywood or send them faltering to the bottom.
Read Also :- Pushpa 2: The Rule Gears Up for a Massive Pan-India Release Across Key Territories
What Could Make Singham Again a Hit?
The franchise will follow from the action sequences after some awesome, powerful actions in the previous franchises. Devgn’s intense portrayal of the titular cop makes a great fan following who could still turn out in strong numbers. Rohit Shetty’s reputation for action blockbusters will also mean that the film might attract audiences who are brand loyal to his kind of cinema. Good marketing strategies, trailers, and teaser releases would attract attention and build up the excitement. Presuming Singham Again will tap into all that’s been missed about the franchise yet give audiences something different, it is well set for success.
Follow us on Instagram
