Sankranthiki Vasthunam, featuring Venkatesh, is still making waves well after its box office success. The Sankranthi hit, which raked in more than ₹300 crores globally with a ₹150 crore share, has now conquered the OTT platform too.
Streaming on Zee5, the movie has shattered all past records, even beating RRR and Hanu-Man. The sweeping reception has amazed trade analysts, with Sankranthiki Vasthunam proving to be an invincible force in each and every format.
Unprecedented OTT Viewership: A Game-Changer for Zee5
Within 12 hours of its online release, Sankranthiki Vasthunam achieved over 100 million viewing minutes and 1.3 million viewers, establishing an all-time record for Zee5. The massive audience engagement has surpassed RRR and Hanu-Man and is one of the most-watched Telugu movies on OTT.
To this achievement, Zee5 also experienced a dramatic increase in new subscriptions, with thousands of viewers subscribing just to view the movie. The effect of Sankranthiki Vasthunam on Zee5’s figures has demonstrated that regional cinema has tremendous strength in the digital world.
A TRP Sensation on Television
While many recent films have struggled to maintain strong TRP ratings on television, Sankranthiki Vasthunam has defied the trend. Premiering on Zee Telugu, the film has reportedly revived interest in satellite viewership, promising one of the highest TRP ratings in recent times.
This return is essential to the Telugu film market because TV premieres have been witnessing a dip in viewership activity. With Sankranthiki Vasthunam returning humongous viewership, it turns the tables around for movies targeting to dominate digital and television screens alike.
The Formula Behind Sankranthiki Vasthunam’s Success
So, why is Sankranthiki Vasthunam a blockbuster in all versions? A mix of effective narration, mass entertainment, and Venkatesh’s charm has been largely responsible for pulling people to the theaters.
- A Perfect Festival Release – Sankranthi is one of the prominent seasons for Telugu movies, and Sankranthiki Vasthunam capitalized on it. The mix of family sentiments, action, and entertainment in the movie struck a chord with the audience.
- Dazzling Performance by Venkatesh – His larger-than-life persona guaranteed an immediate connection with the audience, making the movie a sure shot hit.
- Word-of-Mouth Boost – Credible word-of-mouth and good word of mouth aided the movie in maintaining its pace at the box office and subsequently on OTT.
- Multi-Platform Success Strategy – By effectively strategizing theatrical, OTT, and television releases, the producers guaranteed sustained audience attention.
Sequel Announcement: What’s Next?
Riding on the back of this incredible success, the crew of Sankranthiki Vasthunam has officially announced a sequel. With production scheduled to start next year, anticipation is already running high for the second installment.
The sequel will look to take the film’s world to the next level, adding new characters and an even larger story. The fans are all excited to know more, and following the first film’s record-breaking performance, the sequel is going to be even larger.
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Conclusion: A Blockbuster Film for Telugu Cinema
With its record-breaking success at the box office, OTT, and TV, Sankranthiki Vasthunam has established itself as one of the largest hits in Telugu cinema. The movie not only surpassed RRR and Hanu-Man in digital viewership but also boosted TV ratings for film premieres.
While the fans are going ga-ga over this awesome feat, now everyone is keeping their eyes open for the sequel, which can only take the franchise to heights even higher! One thing’s for sure—Sankranthiki Vasthunam has left a new milestone behind, assuring everyone of the strength of Telugu films!
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