In what looks like a hot fight for TV ratings, two Telugu megahits are about to clash on television this Sunday. Pitched on one side is Pushpa 2: The Rule, the much-awaited sequel to the countrywide hit Pushpa: The Rise, featuring Icon Star Allu Arjun. Pitted against it is Sankranthiki Vasthunam, the unexpected family blockbuster topping the bill for Venkatesh, which has already left industry experts in awe of its super TRP showing.
Pushpa 2 has its grand TV launch slated for April 13 at 5 PM on Star MAA. Expectations from the premiere are sky-high, given the film’s theatrical success and huge popularity on digital media. From the action of Pushpa 2 to Allu Arjun’s ferocious performance as Pushpa Raj, just everything about this movie shouts “mass entertainer.” Fans of the Telugu-speaking regions have set their calendars, and expectations are building up with each passing moment.
But the surprise contender in this race is Sankranthiki Vasthunam, which shook off the seeds of doubt raised by that film with its sentimental tale, family-oriented values, and old-world Venkatesh wit. The first TV telecast of the film gave a remarkable 15.9 TRP and an impressive 18+ TVR, figures unheard of of late for a family entertainer. This impressive performance went on to make it amply clear that viewers still yearn for emotion-driven stories that are enjoyed by all sections of the audience.
The turn of events is that Sankranthiki Vasthunam is being re-telecast on ZEE Telugu — on the same very time as Pushpa 2’s release on Star MAA. This point-blank confrontation has set trade experts, channel heads, and fan circles abuzz with debates. Will Venkatesh’s emotional drama spoil the viewership of Allu Arjun’s high-octane action epic? Or will the buzz and energy surrounding Pushpa 2 overwhelm the family spirit?
This uncommon encounter is not simply about TRPs; it’s a challenge to audience tastes. On the one side, Pushpa 2 provides a bigger-than-life film experience with action, swag, and Sukumar’s thrilling storytelling. On the other side, Sankranthiki Vasthunam presents a feel-good story with characters that resonate with people across generations and drama. Both the serials have their own individual pull, and both appeal to a mass audience — and so here’s this Sunday night set to become an intensely competitive TRP battleground.
Industry people feel that Sankranthiki Vasthunam’s effect on Pushpa 2 might be substantial, particularly in semi-urban and rural homes where family dramas have steady viewership. TV viewers prefer something they can watch with the entire family, and this works in favor of Venkatesh’s movie. Additionally, as Sankranthiki Vasthunam is already a tried and tested TRP winner, its re-telecast may still attract strong figures.
At the same time, Pushpa 2 boasts the unarguable star power of Allu Arjun, whose following transcends regions and generations. His performance as Pushpa Raj has been a cultural phenomenon in itself, and reruns of the first film are still commanding substantial viewership. With Pushpa 2 being a recent box office release and this being its initial TV premiere, the hype is undoubtedly rife. Promotional efforts from Star MAA have also stepped up over the last few days, with teasers, special countdowns, and interactions with fans inundating television and social media.
However, the clash of timings could divide the audience quite sharply. Some homes might opt to view one movie live and watch the other subsequently on re-telecasts or online platforms. But in the TRP world, every rating point matters, and live viewership during the opening window is vital.
The situation has generated heated debates among fan communities as well. Allu Arjun fans are rallying online to make sure Pushpa 2 sweeps the ratings and demonstrates its strength once more. In the meantime, Venkatesh fans are boasting about the word-of-mouth success of Sankranthiki Vasthunam, noting that it’s a movie that uses emotion, not action, to capture hearts — and ratings.
Whoever emerges victorious in the TRP battle, the ultimate winners are the audience. Sunday’s television menu has two good cinematic choices — a gritty, hard-hitting action thriller and a clean family entertainer. For Telugu cinema buffs, this battle is a testament to the industry’s diversity and its capacity to serve different tastes under one umbrella.
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TRP ratings for the two movies will be watched very closely and will be announced a few days after the telecasts. These figures will not just indicate the popularity of the two actors but might also affect subsequent premiere plans of television channels. Networks are more careful than ever before about such time clashes, particularly when blockbuster movies are on the cards.
As the clock ticks, everyone is looking at the viewership graph. Will Pushpa 2 break all the records and set a new TRP mark for an action movie? Or will Sankranthiki Vasthunam show once again that family tales never fall out of trend?
The countdown has begun, the remote controls are in place, and families in Telugu states are set for a movie showdown. You’re either team Pushpa or team Sankranthiki Vasthunam, but this Sunday is guaranteed to be anything but dull.
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