Ram Charan’s much-awaited film, Peddi, directed by Buchi Babu Sana, has already made waves in the industry. The movie’s first look, which was unveiled on the birthday of Charan, received a thumping response, and now it has achieved another milestone. The latest news confirms that the audio rights of the movie have been sold to T-Series for a whopping ₹25 crore, which is one of the largest music deals in Tollywood.
T-Series Bags Peddi’s Audio Rights for a Whopping ₹25 Crore
With Peddi creating all the buzz, it was only a question of time before the movie began breaking records. T-Series, India’s top music label, has bought the audio rights for a whopping ₹25 crore, one of the highest deals for a Telugu movie’s music album.
The biggest factor behind this record-breaking deal is the musical genius of A.R. Rahman, who is composing for the film. His association with the project has significantly boosted its value. Additionally, Buchi Babu Sana’s track record with chartbuster albums, especially Uppena, has raised expectations for Peddi’s soundtrack.
First Glimpse of Peddi to Release on Sri Rama Navami
This is what the fans have been waiting to witness, and now they don’t have to wait for long. The producers have announced that the first look of the film will reach the screens on April 6, which is Sri Rama Navami. This release is going to generate more buzz about the movie.
Given the massive hype already generated by the first look, the upcoming teaser is expected to showcase Ram Charan in a powerful avatar, giving fans a glimpse of the film’s grandeur.
Why Peddi’s Audio Rights Command a Record Price?
- Ram Charan’s Stardom and Pan-India Appeal
Ram Charan is an international star now after RRR, and his humongous fan base ensures any project he is involved in creates colossal demand. Peddi being a pan-India film, as anticipated, has attracted colossal offers from other industries.
- A.R. Rahman’s Musical Genius
A.R. Rahman’s association is a matter of great significance. The music of the Oscar-winning composer has a timelessness to it, and the fans want to know how he approaches composing the soundtrack of Peddi, especially as this is his first association with Ram Charan.
- Buchi Babu Sana’s Musical Success
Director Buchi Babu Sana has a strong track record with hit music albums. His debut film, Uppena, had a chart-topping soundtrack that contributed immensely to the film’s success. His association with Rahman has only increased the expectations for Peddi’s music.
- T-Series’ Investment in South Indian Cinema
T-Series has been aggressively acquiring music rights for big-ticket Telugu films. With Peddi being one of the most anticipated films of 2026, it made perfect sense for them to secure the audio rights for a record-breaking amount.
Peddi’s Shooting Progress and Release Date
The Peddi shoot is moving at a very fast pace without any breaks. The unit is working day and night to finish the entire film within this year. The producers have already finalized a theatrical release date—March 26, 2026.
This timeline allows ample time for post-production, extensive promotions, and a grand pan-India release. Given the film’s scale, the team wants to ensure that every aspect, from visuals to music to action sequences, is top-notch.
Can Peddi’s Music Break More Records?
With Rahman’s spectacular music, Ram Charan’s stardom, and Buchi Babu Sana’s narration, Peddi is already shaping up to be a blockbuster in the making. Since the music rights of the movie have already set history, it will not be surprising if the album shatters new streaming and chart records when released.
The film’s first single is expected to drop later this year, and fans are eagerly waiting to see if Rahman delivers another unforgettable album. If Peddi’s music lives up to expectations, it could dominate music charts across multiple languages.
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Final Thoughts
With T-Series’ massive ₹25 crore investment in Peddi’s music, it’s clear that expectations for the film’s soundtrack are sky-high. As fans count down to the release of the first glimpse on April 6, the film continues to generate massive anticipation.
If everything goes as planned, Peddi can be one of the biggest musical blockbusters in Tollywood history. Now everyone is eagerly waiting for the music of A.R. Rahman, and the audience cannot wait to witness the magic.
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