Pushpa 2: The Rule is already making waves before it hits the screens. The sequel, starring Allu Arjun and Sukumar as its director, is creating precedents in several areas. It will first be released in the overseas platforms in 3,000 locations, which would be one of the biggest global releases for an Indian film. Further, Pushpa 2: The Rule has done a phenomenal business of ₹420 crores in non-theatrical platforms. This is the highest non-theatrical business for an Indian film so far.
Massive Overseas Release
Over 3,000 screens will be utilized in the overseas market for the distribution of Pushpa 2: The Rule. It is an unprecedented moment for the South Indian film industry. Indian cinema reaches out to the world with heightened effectiveness, as the massive rollout for Pushpa 2 will gain a gigantic global turnout. From North America to Europe to the Middle East to Australia, the movie will eventually reach out to fans scattered across several continents.
As the first installment – Pushpa: The Rise – was a massive success, in elevating Allu Arjun to international stardom, hype for the sequel has been next to the sky. So, it is the promise of raising the Bar of storytelling as well as the scale that has led to a grand release strategy.
Record Non-Theatrical Business
One of the most exciting sides of Pushpa 2: The Rule is its non-theatrical business. It includes rights for streaming platforms, satellite rights, and music rights. The movie has already fetched a whopping ₹420 crores in the non-theatrical revenue- making it the highest Indian film has seen so far. Much of this huge number can be attributed to the massive anticipation the film was carrying, Allu Arjun as the star, and the brand that Pushpa has become.
The enormous revenue generation in the non-theatrical segment indicates that digital and satellite rights are seriously holding importance in the film industry today. OTT services and television channels have sensed that the film has potential, going to cater to the audience across all boundaries, thereby enabling the massive revenue generation before even its theatrical release.
Conclusion
Overseas the film has been performing at 3,000 centres and its non-theatrical business record-breaking ₹420 crores stand to testify, the way Pushpa 2 is made to sail is ensured by Allu Arjun’s charisma and the visionary direction of Sukumar along with the immense popularity of the first film.
