Pushpa 2: The Rule, starring Allu Arjun, is all set to make a big bang across the country. Now, with distributors trotting out detail after detail of the sales quota allotted to individual cinemas to its exhibitors. Clearly, the movie’s going to be a blockbuster event on real terms. From Karnataka and Kerala to Tamil Nadu, even to the Hindi-speaking markets, storms are going to rage at the box office.
Mass Release Plan in India
Details regarding the release as offered by different distributors reveal that Pushpa 2 will do better than its previous installation and even some of the other market leaders. The film will have extensive release into the following major regions:
Karnataka
Pushpa 2: The Rule will release in a jaw-dropping 500 single screens in Karnataka, which is more than KGF: Chapter 2’s release in 350 single screens. It shows how people are eager for the movie and how distributors are banking on it to fill up the screens across the state. All these single screen releases mean that the film will hugely sweep the local box office.
Kerala
Rounds of shows would be scheduled 24/7 in Kerala, with an aggressive release plan aiming at capitalizing on the huge fan following by the state. The distributors feel that with Pushpa 2, though they would grab a huge crowd, they might smash the opening day gross record locked by Leo. Continuous shows are scheduled, and the contribution from Kerala is expected to be substantial to the overall box office collection of the film.
Tamil Nadu
Tamil Nadu will witness the release of Pushpa 2: The Rule on the same number of 806 screens as another popular film- GOAT. A large-scale release is a must for the film to have good box office opening in one of the most competitive film markets in India. Tamil Nadu is also famous for its enthusiastic cinema-goers; hence, the kind of release is only going to ensure push for as many records as possible for Pushpa 2.
Hindi and Bengali Belt
Probably, the most ambitious rollout plan is for the Hindi and Bengali belt, where Pushpa 2 is going to have a massive and wide release. “This film is going to be a dream for anyone to achieve in the coming years,” one distributor said. At this level of release distribution in northern and eastern India, it is sure the film is a movie that crosses boundaries of each region, and definitely goes for a pan-Indian audience.
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Conclusion
With a pan-India release on a strong footing, Pushpa 2: The Rule is gearing up to become one of the biggest films Indian cinema has ever seen. All the extensive releases from Karnataka, Kerala, Tamil Nadu, and Hindi & Bengali are indicative that this film will smash all records and shatter the box office when it hit the screens.
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