For the filmmakers, OTT has also become a money-making segment. If one talks of recent South movies, there are quite a few films that have even received huge offers from the streaming platforms. In fact, it all goes towards marking the ever-growing demand for South Indian content. With most of the movies from the three industries-Tamil, Telugu, and Kannada-they all start commanding significant prices in the digital rights market, which, on the whole, is witnessing a steep rise. Let’s take a glance at the OTT rights of some recent South movies that have gained limelight.
1. Game Changer – ₹160 Cr
Game Changer, Starring Ram Charan and directed by Shankar, has created a new OTT space record. The film’s digital rights went for a whopping ₹160 Cr and thus one of the highest OTT deals for Indian cinema. The film with a set of mass appeal and high octane drama has caught huge interest and thus needs to be seen on various platforms.
2. Devara – ₹150 Cr
Another digital strike stunner is Jr NTR’s film Devara, directed by Koratala Siva. The adrenaline-boosted action sequences and the deeply engaging storyline made the movie earn ₹150 Cr for the OTT rights. Earnings like that have mainly come about because of the pan-India stardom of Jr NTR after RRR.
3. The Goat – ₹110 Cr
Suriya’s much-awaited film The Goat has also gotten an OTT deal of ₹110 Cr. Gimmicked as an action-packed entertainer, the movie promises to resonate with the broad and all-language audience cutting across all spectrums. The stakes being high and star value of Suriya has cemented the film in this position wherein it has fetched this price in the digital marketplace.
4. Good Bad Ugly – ₹95 Cr
Starring Vijay Sethupathi and Pushkar-Gayathri, Good Bad Ugly has bagged ₹95 Cr for its OTT rights. The film-makers and screen presence of Sethupathi created a huge amount of buzz around the movie with its interesting scripting. This sort of anticipation increased the digital value of this movie.
5. Vettaiyan – ₹88 Cr
The Superstar Rajinikanth starrer Vettaiyan has been a box office juggernaut and continues this winning streak in the OTT space with a deal of ₹88 Cr. This content-driven film, combined with Rajinikanth’s star appeal, has made it one of the most sought-after titles for digital streaming.
6. Kanappa – ₹57 Cr
The film features Vishnu Manchu and has managed to bag a commendable ₹57 Cr of OTT rights. Not just audiences but platforms have been drawing their attention towards the subject matter and its relevance in mythology.
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Conclusion
South Indian cinema rules the roost in the OTT market as films of this quality now come with humongous money for their digital rights. It’s a combination of huge stars’ presence, interesting narratives, and mass appeal which makes these films pretty much worthwhile for all streaming platforms. At a time when the global thirst for South Indian content is increasing, these films are likely to continue shattering records at both the conventional box office collections and OTT deals.
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