The hoopla surrounding They Call Him OG, Pawan Kalyan’s forthcoming gangster action thriller, has attained a fever pitch. And now, officially — the Nizam theatrical business of the film has been preponed for an impressive ₹90 crores, setting it as one of the most profitable non-RRR Telugu film deals in recent times. This is a daring statement about the film’s box-office potential, star power, and the rising expectations in trade circles.
Directed by Sujeeth and produced by DVV Danayya under the banner of prestigious DVV Entertainment, They Call Him OG is emerging as a cinematic force to be reckoned with. With powerhouse performances touted from Pawan Kalyan, Bollywood superstar Emraan Hashmi debuting in Telugu, and newcomer Priyanka Mohan playing a crucial role, OG is no ordinary film – it’s an event.
Nizam Region Business Sets New Benchmark
Securing a ₹90 crore theatrical deal in the Nizam region is no easy task. Historically one of the most significant and profitable areas for Telugu cinema, the Nizam region tends to define the long-term sustainability and marketability of a film. For OG to fetch so much money almost four months prior to its release, says a lot about the confidence distributors and exhibitors have in its success.
This puts OG in select ranks, competing with pre-release figures of gigantic blockbusters such as Sarkaru Vaari Paata, Pushpa: The Rise, and even segments of the Baahubali franchise. The deal is said to be locked with a leading regional distributor, which will see massive screen distribution and top-tier theater real estate when it releases on September 25, 2025.
Pawan Kalyan: The OG of Box Office
At the center of the frenzy is Pawan Kalyan — the man who has a cult following in Telugu states. Following the political commitments and occasional film outings, Pawan’s fans are looking for a high-octane commercial entertainer, and They Call Him OG delivers. His aggressive avatar in the first look video and leaked photographs from the sets have gone viral, creating social media frenzy.
Pawan essays a brutal gangster who comes back from exile, which is a new character nuance for the actor, who has largely played charismatic and idealistic characters on screen. Already, fans are hailing this as a “mass comeback” of humongous size. Briefly put, Pawan Kalyan as OG is not only a casting choice — it is a phenomenon in the making.
Sujeeth’s Stylish Vision Meets Thaman’s Soundscape
Director Sujeeth, of Saaho fame, has written a concise, intense gangster thriller with emotional depth and high-octane action, if reports are to be believed. The director is said to be dealing with themes of loyalty, power, betrayal, and redemption in a stylized underworld milieu that cuts across Mumbai and South India.
Adding to the credence of the story is Thaman S’s music score, which is already being lauded for the background score portions in the teaser. Thaman has been delivering chartbusters over the past few years, and for OG, he is reportedly working on a soundtrack that resonates with the dark, gritty tone of the film.
Ghajini and Dil Chahta Hai cinematographer Ravi K. Chandran, famous for his breathtaking visuals in these films, is giving OG a neo-noir look. The color schemes, composition of frames, and lighting in the initial shots suggest a cinematic experience rivaling international gangster films in magnitude and refinement.
Telugu Debut of Emraan Hashmi Brings Star Power
Another major talking point is Emraan Hashmi’s entry into Telugu cinema through this film. Cast as the formidable antagonist, his pairing opposite Pawan Kalyan has already generated substantial buzz. Known for his intense screen presence and nuanced performances, Emraan reportedly plays a cold-blooded mafia boss who serves as the perfect counterweight to Pawan’s OG.
This is an unusual Bollywood-Tollywood crossover that’s natural, due to the pan-Indian popularity of both actors. Their showdown has some of the year’s most charged moments in Telugu cinema.
Release Date and Beyond: September 25, 2025
The movie will be released on September 25, 2025, carefully positioned so that there is no clash with big pan-Indian releases and festival weekends. The producers intend a multi-language release, making sure OG touches fans beyond Telugu-speaking states. With dubbing and localization already on the cards, OG may well prove to be Pawan Kalyan’s biggest pan-India effort.
Post-production activity is also taking place in sync with the shoot schedule so that there’s no lag. The producers have also secured big satellite and digital rights, though figures are not being disclosed as yet. Industry sources indicate that the total non-theatrical rights (OTT + satellite) may be in excess of ₹120 crores.
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Conclusion: OG Is Already a Winner
Even pre-release, They Call Him OG is checking all the right boxes — from record-breaking pre-release business, to a galaxy of stars, a reliable director, to a chartbuster music director. The movie has set the trade and audience circuits abuzz.
With the ₹90 crore Nizam deal done, OG is a testimony to the strength of brand Pawan Kalyan and DVV Entertainment’s planning acumen. If things go according to plan, They Call Him OG won’t be a hit — it will possibly change the game for Telugu gangster movies in the future.
Mark the calendars. On September 25, the OG ascends. And the power game of blood and pride starts.
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