Mythri Movies, a leading production house of Tollywood, has again been embroiled in a theater controversy, this time for its new film, Robinhood. The production house, which has produced several blockbusters, has also been actively engaged in film distribution. Yet, it still finds it difficult to get theaters when other films are releasing on the same day.
Now, with Robinhood opening in cinemas this weekend, the same issue has cropped up again. Mythri Movies is said to be unable to book sufficient screens, especially in Hyderabad, and is causing friction with exhibitors.
Theater Disputes Continue for Mythri Movies
Whenever Mythri Movies brings out a movie in head-to-head competition with other large movies, theatre allocation problems follow. This time around, however, the issue has become much more severe as several movies are being released together on the screens, and they are engaging in a tough battle for theatre bookings.
Reports indicate that Mythri’s distribution team is struggling to secure prime theaters and show timings for Robinhood. The situation is especially challenging in Hyderabad, where other big-ticket releases are dominating the theaters.
Heavy Competition at the Box Office
This weekend is packed with multiple releases, making the battle for screens tougher than ever. Alongside Robinhood, the following major films are also set to release:
- Empuraan – Most awaited film, commanding huge audience attention.
- Sikandar – Mass-action entertainer, likely to draw a good audience.
- Mad Square – Experimental film, picking up strength.
- Veera Dheera Sooran – With Chiyaan Vikram, the movie is likely to perform well in multiplexes.
- Court & Chhaava – These newly successful movies will keep running in theaters, reducing screen availability even further.
With so many movies competing for screens, Mythri Movies is finding it difficult to secure the screen count that it wants for Robinhood.
Will Robinhood Find Enough Theaters?
As a big-budgeted film with box office potential, Robinhood was likely to find a good theater allocation. With tough competition around, however, exhibitors are not willing to give the movie top priority over others.
- The key issue – Mythri Movies’ failure to prebook the required number of screens and premium show timings in key locations such as Hyderabad.
- The exhibitor’s position – With several big-ticket releases, theaters are being cautious about show allocations, giving each movie a decent chance.
- Current negotiations – Mythri Movies is said to be in negotiations with exhibitors, attempting to secure improved theater offers for Robinhood.
The Business Stakes for Robinhood
From a financial and business point of view, Robinhood is a big-budget film for Mythri Movies.
- Big Production Support – With Mythri Movies financing the film, there are high expectations.
- Star Value & Hype – The movie has created good pre-release hype, but getting appropriate screens is important.
- Box Office Performance – If Robinhood doesn’t get adequate theaters, it may impact its overall collections and opening weekend performance.
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Final Outcome – Will Mythri Win the Theater Battle?
As the date of release nears, final theater distribution will decide how successfully Robinhood releases at the box office. Even if Mythri Movies is successful in negotiating, the movie can still receive a good release in prime locations. But if there is a deadlock, Robinhood can have an uphill battle ahead of it facing other releases.
All eyes are on Mythri Movies and how they will settle the theater controversy for now. Fans and trade pundits will be anxiously observing whether Robinhood achieves the requisite number of screens or becomes a box office dud because of scant theater space.
Wait for more on Robinhood and its box office struggle!
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