The long-awaited Telugu movie MAD Square, directed by Kalyan Shankar and produced by Sithara Entertainments, will release earlier than anticipated. First scheduled for release on March 29, the makers of the film have now announced that it will hit screens on March 28.
This last-minute shift in release plans follows after taking into account a number of factors, such as the release date of Hari Hara Veera Mallu, the next Pawan Kalyan starrer. Although previously there were rumors of a potential delay, the producers have now preponed the release instead.
Why Was the Release Date Changed?
The move to advance the release of MAD Square to March 28 was made official by the producer of the film, Naga Vamsi, through his X (formerly Twitter) account. He confirmed that the date was changed mainly because March 29 is Amavasya, a day distributors tend to avoid because of superstitions and cultural beliefs.
The second release date further puts MAD Square in direct rivalry with another significant Telugu title, Robinhood, featuring Nithiin and directed by Venky Kudumula. Though conflicts at the box office are ordinary in the genre, the announcement suggests that MAD Square’s cast and crew feel assured of their content and acceptability among masses.
Hari Hara Veera Mallu’s Postponement Hinted?
Interestingly, the announcement by Naga Vamsi not just confirmed the preponement of MAD Square but also apparently suggested the postponement of Pawan Kalyan’s Hari Hara Veera Mallu. While talking about the new release date, he thanked only Nithiin and Venky Kudumula, forgetting any reference to Hari Hara Veera Mallu or its crew.
This has resulted in general speculation that Pawan Kalyan’s much-awaited movie will not hit the screens as scheduled. This news has been a huge letdown for Pawan Kalyan’s fans, who were waiting with bated breath for an official announcement regarding the release of the movie.
MAD Square vs. Robinhood: Box Office Clash Ahead
With both MAD Square and Robinhood now hitting the screens on March 28, the Telugu box office is in for a thrilling showdown.
MAD Square is helmed by Kalyan Shankar and produced by Sithara Entertainments, a production company that has been known to produce successful and young entertainers.
Robinhood, featuring Nithiin, has created a buzz with its promising action-oriented plot and the successful actor-director duo of Nithiin and Venky Kudumula.
Whereas both the films appeal to varying segments of people, their combined release will pose pressure on occupancy in cinemas and word-of-mouth acceptance will play an instrumental part in determining whether they fare well or not.
What Can MAD Square Deliver?
MAD Square will likely be a young entertainer that has a balance of comedy, drama, and good storytelling. Under the leadership of Kalyan Shankar, the expectation is that one will see a movie that serves up new stuff but remains based on mainstream entertainment.
Sithara Entertainments is the production house responsible for delivering big hits, setting the bar higher for MAD Square’s performance in the box office.
Now that the movie is being released a day sooner than scheduled, fans and movie-goers are looking forward to seeing whether it fulfills the hype.
Read Also :- Ajith’s Vidaamuyarchi Arrives on OTT: Stream It Now!
Final Thoughts: Will MAD Square’s Strategy Pay Off?
By advancing the release, the producers of MAD Square have made a strategic move to get their film the best possible box office run. But with Robinhood opening on the same day, the competition will be fierce.
The postponement of Hari Hara Veera Mallu remains unconfirmed officially, but Naga Vamsi’s announcement strongly indicates that the film will not be arriving anytime soon. This news has left Pawan Kalyan’s fans disappointed, while those eagerly waiting for MAD Square can now watch it a day earlier.
With only a couple of weeks to go for its release, the spotlight now remains on the box office performance of MAD Square and Robinhood. Will preponement help MAD Square, or will Robinhood steal its thunder? Time alone will tell!
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