Mad Square made a strong box office impression with an outstanding opening day. The movie was in high pre-release buzz and boasted great advance bookings, paving the way for a humongous opening day. Even in the face of competition, it was able to attract decent occupancy, particularly in night and evening shows. With good word of mouth and positive word of mouth, the movie has taken a phenomenal start in all key markets.
The first-day global gross of the film is ₹18.5 crore, out of which it has earned a share of ₹9.75 crore. Considering that the theatrical rights were worth ₹25 crore, Mad Square has already achieved 40% of its breakeven mark in one day. If this pace continues, the film can turn out to be a blockbuster in the days to come.
Superb Performance Across Key Markets
Mad Square fared wonderfully well in its main markets, recording phenomenal figures in different areas.
Nizam: The movie swept Nizam, raking in ₹2.35 crore share. The night and evening shows witnessed phenomenal occupancy, with certain theaters having housefull shows.
Ceeded: With a collection of ₹0.75 crore, the movie had a good hold in this mass circuit, enjoying robust single-screen business.
Andhra Pradesh Circuits: In major areas such as Guntur (₹0.5 crore), East Godavari (₹0.37 crore), Krishna (₹0.28 crore), and Nellore (₹0.19 crore), the movie started with decent occupancies and word of mouth.
International Markets: USA was a whopper contributor, with ₹3 crore share, indicating the success of the movie among Telugu viewers overseas.
Rest of the World: The international markets, apart from the USA, accounted for ₹1.5 crore share, indicating promising signs of a great global run.
With a global share of ₹9.75 crore and the gross collections reaching ₹18.5 crore, Mad Square has established itself as a strong contender in the box office.
What Favoured Mad Square?
- Strong Advance Bookings and Pre-Release Hype
Even prior to release, Mad Square had generated good buzz. The music album, trailer, and promotional campaign contributed immensely to the hype. This translated into great advance bookings, such that the film opened well right from the morning shows.
- Positive Word of Mouth Over Competition
Of the new releases, Mad Square got the most word of mouth. Audiences liked the movie’s interesting story, action pack, and thrilling screenplay. The encouraging audience response worked in its favor throughout the day, building a momentum.
- Packed Shows and Night Occupancy Boost
Though morning shows were fairly well occupied, evening and night shows logged enormous footfalls. A majority of the urban multiplexes and single screens reported housefull shows, thus building the collections substantially.
- Exemplary Show in Overseas Markets
USA accounted for an enormous ₹3 crore, evidencing the global appeal of the film. Telugu films have been successful overseas, and now Mad Square joins the success train of successful global openers.
Day 2 Outlook: Will It Break Even Soon?
The Day 1 momentum is translating into Day 2, with pre-bookings registering a consistent trend. At this rate, the film could breakeven on Sunday or Monday. Based on its current trend, it is more than halfway towards being a box office sensation.
Trade analysts are keeping a close eye on how the film performs over the weekend. If it holds well on weekdays, it may turn out to be one of the season’s biggest hits.
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Final Verdict: A Strong Start with Blockbuster Potential
Mad Square has opened terrifically at the box office, having one of the best openings amongst recent Telugu movies. At ₹18.5 crore gross worldwide and going great strong trends for Day 2, the movie is set to easily attain breakeven and more.
If the good opening keeps going strong, the film may become an enormous moneyspinner in the coming days. With good weekend trends and sustained crowd support, Mad Square is moving towards becoming a blockbuster.
Come back for further updates on the box office success of Mad Square!
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