Vijay’s next movie Jana Nayagan is making waves even before it is released! The movie, which is still under production, has already acquired an OTT deal larger than Rajinikanth’s Coolie, leaving the fans and trade circles in shock. Though Rajinikanth is on a stronger position when it comes to Pan-India penetration, Jana Nayagan has beaten Coolie in digital rights, showing the sheer might of Vijay’s star power.
Amazon Prime Video acquired the digital streaming rights of Jana Nayagan in a record price of ₹121 crores, beating Coolie, which had been sold off to Netflix at ₹110 crores. With Coolie also having a fine supporting cast with Nagarjuna, Upendra, and Aamir Khan, it lost out to single-starrer Jana Nayagan in this commercial deal.
Vijay’s Last Film Drove OTT Demand
One of the reasons that make this OTT record historic is that Jana Nayagan is Vijay’s last film prior to entering politics. The exit project will generate a huge buzz, guaranteeing a robust theatrical and digital outing. This is why streaming giants realize that, and hence Amazon Prime Video has invested big to acquire exclusive rights.
Also, Netflix’s content strategy helped fuel the bidding war. The service has already picked up numerous big releases this year, which created a vacancy for high-profile films that open next year. This left an opportunity for Amazon Prime Video to go all-out for Jana Nayagan and won the deal in a record figure.
Coolie’s Star Power Couldn’t Match Vijay’s Solo Magic
Rajinikanth’s Coolie is certainly among the year’s most awaited movies. With a power-packed lineup featuring veteran actors Nagarjuna, Upendra, and Aamir Khan in guest appearances, it was supposed to sweep the digital rights race. Jana Nayagan, however, which is a solo-starrer, could command a better price.
This sudden twist confirms that Vijay’s impact in the OTT sector has hit all-time highs. His popularity along with the emotional factor of his farewell movie has propelled Jana Nayagan to make all-new records in digital streaming offers.
Why is Jana Nayagan’s OTT Deal a Game Changer?
- Vijay’s Unmatched Star Power: Vijay’s fan following has made his movies fetch highest rates both in theatrical and digital platforms.
- His Last Movie Prior to Politics: Jana Nayagan is the last movie that Vijay acted in before he entered politics, so it is an immensely emotional and worth-watching film.
- Amazon Prime Video’s Big Gamble: By acquiring Jana Nayagan, Amazon Prime Video solidifies its position in the South Indian market, which has traditionally been led by Netflix.
- A Tamil Cinema Digital Rights Value Shift: This agreement confirms that Tamil movies are on par with or even ahead of Bollywood and pan-India movies in generating digital returns.
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What This Impacts for the Future of Tamil Cinema
The record-breaking success of Jana Nayagan’s OTT deal marks a new dawn for Tamil cinema, with digital platforms ready to invest big on regional movies. It also solidifies Vijay’s stranglehold, demonstrating that he is still one of the most bankable stars in the business.
With Jana Nayagan already breaking records prior to release, anticipation for its box office performance has gone through the roof. If it delivers, it may be one of the all-time biggest Tamil blockbusters.
Fans can rejoice at least with the fact that Vijay’s last movie has already surpassed a Rajinikanth starring film in one area—an accomplishment that confirms his superstar status!
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