Dhanush, the most prolific actor in Tamil cinema, has again occupied the director’s chair for his next film Idly Kadai. The film, which has been making waves since its announcement, has now been in the news for securing a humongous OTT deal. Streaming behemoth Netflix has allegedly picked up the digital rights of Idly Kadai for a whopping ₹45 crore, which is one of the largest OTT deals for a Tamil film in recent history.
Dhanush’s Next After NEEK
Dhanush has just directed and released Nilavuku Enmel Ennadi Kobam (NEEK) in theatres, which have had good word of mouth. Now, Idly Kadai has one remaining schedule to be shot and it will be done by the end of April. The shoot should be completed by May and the film is planning a grand release in theatres in September 2025.
First, the producers had set April 10th as the release date, but later shifted it to prevent a clash with highly expected film Good Bad Ugly of actor Ajith Kumar. The move will reportedly enable Idly Kadai to have a prime release window and receive the recognition that it needs.
High Expectations and Positive Buzz
Expectation for Idly Kadai has never been so high. The interesting title, coupled with posters and promotion for the movie, has gained incredibly positive reactions from the public. The movie boasts the charming Nitya Menen in the lead role of the heroine, and the new combination with Dhanush further raised the expectations.
Dhanush’s directorial record has been noteworthy, and people are looking forward to how he adapts his own style of story-telling to Idly Kadai. His own body of work behind the camera, with movies such as Pa Paandi, has established his credentials as a director, and Idly Kadai is one to watch out for in Tamil cinema.
Why the ₹45 Crore OTT Deal is a Big Win
OTT platforms are now more and more choosy while buying films, particularly in the post-pandemic world. With the growth in the number of content-based films, only quality projects are grabbing big deals. That Idly Kadai was able to seal a ₹45 crore deal with Netflix is a testament to the faith in the film’s prowess.
Not many Tamil movies have achieved such high-paying digital rights deals in recent years. The big OTT buy guarantees that Idly Kadai reaches a worldwide audience, so fans across the globe can enjoy Dhanush’s new work shortly after its theatrical run.
What to Expect from Idly Kadai?
Though the details of the plot are being kept under wraps, Idly Kadai is poised to be an emotionally and commercially driven film. Dhanush, who has proven his mettle in merging mass popularity with compelling storytelling, should bring in his trademark memorable cinematic experience yet again.
With its stellar star cast, compelling storyline, and now record-breaking OTT price, Idly Kadai is going to be one of the most anticipated Tamil movies of the year. The fans can barely wait to see Dhanush’s magic on the silver screen first and then on Netflix.
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Final Thoughts
Idly Kadai is not merely another movie; it’s a reflection of Dhanush’s increasing clout as an actor and director. The ₹45 crore Netflix OTT deal has created a new benchmark, establishing the film’s high commercial and artistic worth. With its September release date sealed and anticipation running high, Idly Kadai is set to be one of the biggest Tamil releases of 2025.
Keep reading for more information on Idly Kadai and other thrilling news from the Tamil movie world!
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