In a significant development that has thrilled Malayalam and Telugu cinema fans alike, Wayfarer Films, the production house of Dulquer Salman, has acquired the Kerala theatrical rights of the highly awaited film HIT 3, featuring Natural Star Nani in the lead. The movie is gearing up for a grand global release on May 1st, 2025, and Dulquer’s association brings a new level of expectation, particularly in Kerala.
HIT 3 is the third chapter of the much-talked-about HIT franchise, known for its thought-provoking storytelling, dramatic performances, and stylized violence. The preceding films in the franchise have generated good appreciation both from audiences and critics for their offbeat narration and realistic crime procedural subjects.
As word on HIT 3 gathers speed, buzz over the movie has already touched stratospheric proportions. Posters, teasers, and brief peeks have generated a tangible sense of anticipation, and the fans want to know how the newest installment in the franchise will break the rules. Though the franchise has been successful in the Telugu states, this time around the makers are looking much bigger — an actual pan-India release featuring dubbed versions in Tamil, Malayalam, Hindi, and Kannada as well.
Dulquer Salman to Release HIT 3 in Kerala
With his acuteness of business and inter-industry appeal, Dulquer Salman has been making determined attempts to narrow down the cinematic divide between industries in South India. His production house, Wayfarer Films, has now acquired the rights to distribute HIT 3 in Kerala — a region that’s both discerning and multifaceted in tastes.
This is not the first time that Dulquer expressed interest in the movies outside of the Malayalam industry. The past few years have seen him actively engaging in producing and distributing content from outside regions. Even though most of his endeavors, particularly on the OTT side, have met with great praise across languages, his attempts in theatrical distribution haven’t always shown expected returns.
But HIT 3 could perhaps be the exception.
A Crucial Test for Nani’s Pan-India Aspirations
For Nani, HIT 3 isn’t just another film. It represents an important step in his long-standing dream of securing a pan-Indian box office hit. Known for his natural acting and a stronghold in Telugu cinema, Nani has built a respectable fanbase over the years. Still, unlike his contemporaries like Prabhas or Allu Arjun, a blockbuster pan-India theatrical hit has eluded him so far.
HIT 3 could well be the movie to rewrite that script. With its suspenseful genre — crime investigation replete with raw action — and stylish visuals, the movie has the perfect ingredients to find favour with a national audience. In particular, violent thrillers have been doing pretty well in Kerala of late, with Marco being a case in point. Its dark themes and stylized treatment found great favour in Malayalam-speaking areas. If HIT 3 becomes a hit and, in the process, scores with positive WOM, it would be the signal for a fresh chapter in the career of Nani.
The Perfect Combination: Content Meets Strategy
With Dulquer Salman coming on board for the Kerala release, HIT 3 receives a significant boost in local promotion and strategic release planning. Dulquer not only has massive stardom in Kerala but is also respected as an astute businessman. His personal fan following will naturally want to see a movie that he’s producing, and that can generate good footfalls in theatres.
Additionally, with Malayalam version of the film sure to boast of a good dubbing and a proper localization, HIT 3 is not being handled as one more dubbed version — but as a genuine regional experience for the Malayalam masses.
This approach reflects the changing landscape of Indian cinema where geographical boundaries are fast disappearing. Viewers are now receptive to viewing content from any language, provided the narrative is compelling and the experience is immersive. HIT 3 appears set to capitalize on this trend.
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What to Expect on May 1st
May 1st, 2025, promises to be a thrilling day for movie buffs. While HIT 3 releases in theaters across India and abroad, everyone will be watching to see how the movie fares, particularly in non-Telugu speaking areas. Will the film score both critically and at the box office? Will Nani finally experience the pan-India success that has been long overdue?
With Dulquer Salman’s involvement, the film already has a winning edge in Kerala. The combination of Nani’s acting prowess, the franchise’s solid reputation, and the growing appetite for gritty thrillers could well turn HIT 3 into one of the year’s biggest success stories.
Until then, fans and the industry alike will be eagerly awaiting updates, reviews, and — most importantly — the audience verdict. If the film hits the right notes, it could not only redefine Nani’s box office status but also pave the way for more cross-industry collaborations like this.
Watch this space as HIT 3 heads towards release with great hopes, big dreams, and now, the solid support of Dulquer Salman in Kerala.
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