The much-awaited Jr NTR starrer Devara is soon ready to hit the big screens, and fans cannot wait to see the magic. However, recent reports have stated that Devara will make its OTT debut only after 8 weeks of its theatrical release. This has been a strategic move that aims at maximizing collections at the box office as well as an assurance that it has a good time in theatres.
The delay of OTT release gives more time to the makers to let the film run its course at the box office with uninterrupted stays and cash in on massive pre-release buzzes and stardom of Jr. NTR. At such a time, when fans are thronging theaters, especially in the Telugu states, it would garner huge crowds and play a great revenue gathering game during its theatrical window.
Being that most films are now dropping on OTT well within a month, Devara stands tall as it stretches beyond eight weeks, thereby, showing the confidence with which the producers are holding its box office potential. The eight-week delay also, in its own right, encourages anticipation for its OTT landing. It will enable OTT sites to derive subscription-based strength and viewership out of the eventual landing.
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Fans who like watching on the big screen will get ample opportunity to catch the film there, while the OTT platform user can wait a bit for it. The movie is likely to be released on a top OTT platform, and which would pay for the streaming rights in good money, thereby adding to the film’s overall success.
Once it breaks the record and dominates the box office, the release on OTT would provide the movie with a much more expansive market to reach and leave a greater impact both on the screen and cyber space.
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