Ajith Kumar’s long-waited Vidaamuyarchi is finally reaching OTT digital platforms after its less-than-glorious run on the big screens. The film, which faced numerous challenges ahead of its release, arrived on the screens at the beginning of February but received a lukewarm reception.
Now, OTT viewers can stream Vidaamuyarchi on Netflix starting March 3. The action thriller will be available in Tamil, Hindi, Telugu, Kannada, and Malayalam, giving fans a chance to experience the film in their preferred language.
Vidaamuyarchi’s Box Office Journey: A Missed Opportunity
In spite of expectations, Vidaamuyarchi performed poorly at the box office. The movie began well, clocking Ajith Kumar’s highest opening in his career on Day 1, but adverse word of mouth (WOM) and negative reviews caused a free fall in collections.
The movie grossed around ₹145 crore worldwide, which was not enough to classify it as a success. Given its high budget and big-screen appeal, the film needed stronger audience support to sustain its theatrical run.
With its digital release, however, Vidaamuyarchi now has a second chance to reach a wider audience, especially those who missed it in theaters.
Netflix Bags Vidaamuyarchi’s Streaming Rights
The streaming rights of Vidaamuyarchi post-theatres have been acquired by Netflix, which will begin streaming the film from March 3. The film will be streamed in various Indian languages to reach pan-India.
Fans of Ajith Kumar and Tamil cinema can now watch the film at their convenience, and OTT audiences might have a different perspective compared to theatergoers. Some films perform better on digital platforms than in cinemas, and Vidaamuyarchi could benefit from this trend.
Vidaamuyarchi’s Hollywood Inspiration and Storyline
Vidaamuyarchi is an adaptation of the Hollywood thriller Breakdown and is directed by Magizh Thirumeni, who has collaborated with Ajith Kumar for the first time. The film has intense action, gripping drama, and high-stakes storytelling.
Lyca Productions produced Vidaamuyarchi, which also has an electrifying music score by Anirudh Ravichander, further enhancing the film’s appeal.
Though the theatrical reception was lukewarm, the film’s action-oriented storyline and Ajith’s performance in the OTT arena may be appreciated by many viewers.
Netflix Drops the Vidaamuyarchi OTT Trailer
Ahead of its digital release, to create excitement among the masses, Netflix has dropped the OTT trailer for Vidaamuyarchi. The OTT platform is seriously promoting the film, ensuring maximum reach across the Indian population base.
The digital release might become a turning point for Vidaamuyarchi, bringing it back before Ajith Kumar fans who lost out in theatres and introducing it to newer audiences who exclusively watch on their streaming devices.
What’s Ajith Kumar Doing Next?
In spite of the disappointing box office collection of Vidaamuyarchi, Ajith Kumar is still Tamil cinema’s highest-paid star. His fans can’t wait to see his next venture, and his upcoming movie is already being talked about in the trade circle.
With Vidaamuyarchi being released on an OTT platform, Ajith’s recent outing is receiving a new lease of life, and it would be interesting to observe how the masses respond to the film on the digital platform.
Read Also :- Mazaka Fails to Pick Up: A Box Office Disaster in the Making
Final Verdict: Should You Watch Vidaamuyarchi on Netflix?
If you enjoy action-slick thrills and Ajith Kumar, Vidaamuyarchi on Netflix is worth watching. The movie might have been a non-starter in cinemas, but it has a good story, slick action, and a compelling premise that might be better tailored to an OTT crowd.
With its March 3 digital release, Vidaamuyarchi has another opportunity to win over viewers and redeem itself following a challenging theatrical run. If you missed it in theaters or would like to see it again, now is the time to watch Vidaamuyarchi on Netflix!
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