After a promising start, Suriya’s much-awaited action epic Kanguva saw an unexpected and considerable drop in box office collections on the second day. The film that was expected to continue its momentum after its grand opening saw a disastrous 65% decline in earnings.
On Day 2, the movie just banked in ₹9 crores and moved on downwards where it finds itself in stark contrast to the wholesome collections that it gained on its opening day. This trend has sparked certain doubts over whether the movie will be able to find a way out of the whopping 300 crore budget.
Opening Day Triumph and the Day 2 Decline
Kanguva opened to widespread fanfare and positive initial reviews, raking in impressive numbers on its release day. The film cast Suriya in a larger-than-life role, combined with breathtaking visuals and high-octane action sequences that appealed to his dedicated fan base.
On the second day, though, things were quite different. The drastic 65% drop in collections caught both fans as well as trade analysts in a tizzy. While the behemoth scale of the film, and that of the star Suriya, raises questions about the sustenance of the collections, it is a cause for concern.
Why Did Kanguva Drop on Day 2?
There are some reasons why Day 2 collections for Kanguva dropped:
- Mixed word of mouth reviews : Where the same movie was appreciated for visuals and performances while screening, some audiences complained of the slow pace and bad screenplay. This mixed reaction on the first day might have affected footfall in the second day.
- Weekend Competition : The other regional and Bollywood movies threatening the film might have drawn attention away, especially in the main urban markets.
- High Ticket Prices : The movie had premium pricing, which most fans supported on the very first day but would depress casual viewership for it since they would keep themselves away from the ticket box, as it had such a high production value.
Box Office Performance Till Date
Kanguva has earned around ₹50 crores from the first two days, which is more or less a decent total but certainly not enough to satisfy even slightly reasonable expectations of a film of this scale and magnitude. For a film whose reported cost of production was around ₹300 crores, the path to some profit is that much tougher now.
More importantly, it would have to sail beautifully over the weekend and thereby ensure a growth curve in the weekdays to justify its investment.
The Star Power of Suriya
Suriya’s clean slate of records and the immense fan following he enjoys are the biggest positives for the film. For years together, he has delivered numerous hits and received critical appreciation for versatility and powerful performances.
Despite the Day 2 dip, fans are hopeful that Suriya’s charm and the film’s grand scale will hold the audiences back to theatres in the coming days.
What Kanguva Needs to Bounce Back
For Kanguva to regain its footing, the following would play crucial roles in it:
- Improved Word-of-Mouth : With a word of mouth positive, it can work for the film. If later viewers bring out the positives in the film, it might see the collections pick up over the weekend.
- Push Marketing : The makers of Kanguva would have to up their marketing game in areas where the film has not been doing well, trying to regain audience attention.
- International Markets : Foreign collections will also play a significant role as Suriya’s fanbase spreads worldwide. International collections might just do the trick for the film.
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Conclusion
Though day 2 itself has dived the box office graph for Kanguva, it is something that needs to be redeemed by the prowess of the star cast and some fantastic visuals.
Kanguva’s box office performance is likely to be declared over the weekend. The fans are as euphoric as the producers of Kanguva can be that Kanguva meets this challenge and goes ahead to become a commercial success.
Do check out for more details on the box office performance of Kanguva and its passage in meeting the hopes of the fans and producers alike.
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