MAD Square, which burst onto the cinema screens with an extremely positive response, is continuing to rule the box office. The movie got off to a whopping ₹18.5 crores gross on Day 1, and going by the day’s trend, it seemed headed for a stupendous weekend. On Day 2, the movie sustained a strong run with early trends indicating a ₹12 crore gross, taking its overall two-day worldwide collection to ₹30 crores gross.
Thanks to this momentum, MAD Square is already set to breach the ₹50 crore break-even point by Monday, marking it as a profitable venture in a matter of days. In case the movie maintains its current pace post-weekend, it can well make it to the elite ₹100 crore club.
Festive Boost on Day 3 and Day 4
The movie is likely to pick up more speed on Day 3 and Day 4, owing to the Ugadi and Ramzan holidays. Both these festivals are likely to drive the film’s collections much higher, with families and holiday crowds thronging theaters.
With the huge buzz that MAD Square has generated, it has emerged as the top pick among Telugu viewers this weekend. The festive benefit and absence of tough competition from other movies will surely make it post even larger figures in the days to come.
Box Office Competition
MAD Square has competition in the form of L2: Empuraan, Robinhood, and Veera Dheera Sooran, but these movies have not done anything in the Telugu industry. They have not had good reviews and their collections have been average at best.
This scenario puts MAD Square in a very advantageous position, as it is set to continue ruling Telugu states. Moreover, with no big releases lined up in the next couple of weeks, MAD Square can potentially have a long, unbroken box office run until the summer months, further bolstering its collections.
Break-even Soon – Can MAD Square Reach ₹100 Crores?
The film must gross ₹50 crores to break even, which appears very much in reach by Monday. After that, all subsequent collections will be unadulterated profit for the makers and distributors.
The question now is if MAD Square can cross ₹100 crore. Its performance over the weekend and holiday will go a long way in deciding its long-term box office potential.
Determinants of MAD Square crossing ₹100 crores:
✔ Post-Monday box office stay – If weekday collections hold on strong, the ₹100 crore mark is feasible.
✔ Word-of-mouth and repeat viewers – If people go on to see the movie with repeated viewings and create word-of-mouth promotions, collections are set to keep pace.
✔ Less competition ahead – With big movies not happening anytime soon, MAD Square can possibly maintain dominance.
If all these factors fall in place, MAD Square stands a good possibility of being a blockbuster of the season.
Read Also :- L2: Empuraan Creates History in Just 3 Days – Mohanlal’s Film Shatters Records!
Last Word
MAD Square is turning out to be a box office phenomenon, earning good numbers on Day 1 and Day 2 as well. With the benefit of the Ugadi and Ramzan holidays, the film is likely to have its best days to come.
While other competing movies find it difficult to move, MAD Square is the clear favorite among Telugu audiences. If it manages to maintain its great run beyond Monday, ₹100 crores can be easily within its grasp, ranking it among the biggest blockbusters of the season.
Keep watching to know how MAD Square fares over the next few days!
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