Mohanlal’s long-awaited sequel L2: Empuraan is re-writing history even before its release. The movie has generated an unprecedented buzz, shattering all South Indian opening records in Germany. While pre-sales are crossing expectations, Empuraan now targets the tag of the highest Indian opener ever in the German market. Let us get into the nitty-gritty of this phenomenal achievement.
Empuraan’s Phenomenal Overseas Response
The hype for L2: Empuraan has been tremendous ever since it was announced. But the reaction post-trailer launch went a notch higher. The overseas pre-bookings have already exceeded 1.5 million USD for the opening day, and going at this speed, it’s set to easily achieve a whopping 4 million USD opening. This is a feat of unbelievable proportions, not only for Mollywood but even for Indian cinema in general.
Germany has especially become a hotspot for Empuraan’s foreign frenzy. The film has broken all South Indian opening records previously set, beating even new pan-India titans like Kalki 2898 AD and Pushpa 2. Till date, the film’s advances in Germany have gone past €100K, and trade analysts foresee that it’s going to be India’s largest opener in the nation.
Chasing Shah Rukh Khan’s Record
Shah Rukh Khan’s Jawan currently has the biggest Indian opening in Germany with an advance of €146K. Incredibly, Empuraan is just a stone’s throw away from beating this feat even before the first show releases on the big screens. The trend is unbelievable, and if it keeps going like this, Mohanlal’s magnum opus may turn out to be the #1 Indian opener in Germany.
What makes this achievement all the more noteworthy is that Mollywood movies have historically had a lesser presence abroad than Telugu, Tamil, and Hindi movies. Empuraan’s record-breaking performance indicates that Malayalam cinema is breaking new ground internationally and that Mohanlal’s popularity has no borders.
A Shocker for the Industry
The international pre-bookings for Empuraan have left not just audiences but even industry circles in awe. Even the production unit of the film appears surprised at the magnitude of the international response. The sequel to Lucifer — the highest Malayalam grosser of all time — was sure to do well, but no one had anticipated such a humongous reaction in markets like Germany.
The business of the movie was bought for ₹30 Cr, and to reach breakeven, it had to earn 9 million USD at the international box office. To begin with, this looked a huge risk. After all, the record for all time foreign for a Malayalam film stood at 8.2 million USD with 2018. But after observing these pre-booking orders, the breakeven seems within easy reach now. Indeed, with an opening day projection of 4 million USD, the Prithviraj Sukumaran-directed movie is set to break records.
Mollywood Expanding International Footprint
The sensational pre-booking of Empuraan serves to underline an important trend — the growing prominence of Mollywood in the international market. In the past, Malayalam films have enjoyed a niche foreign market. But here comes Empuraan, heralding a new dawn. No longer is it a regional player; it’s now an international phenomenon.
The success of the movie can be attributed to a number of reasons: Mohanlal’s iconic screen presence, Prithviraj Sukumaran’s direction, and the humongous expectations created by Lucifer. The film’s engaging storyline, high production value, and emotional connect have also resonated with audiences across the globe.
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Conclusion: A Record-Breaking Saga in the Making
As the release day countdown starts, everyone is looking at Empuraan’s performance. Will it beat Jawan and become India’s largest opener in Germany? The indications are a big yes. The movie is not only a sequel; it’s a celebration of Malayalam cinema’s global success.
Whether Empuraan goes on to shatter all records or not, this much is sure: it has already created history. Mohanlal and Prithviraj have created a cinematic extravaganza that is bringing people from all over the world together and propelling Mollywood to greater heights. March 28 can’t arrive soon enough — here’s looking forward to a thunderous opening!
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