The much-anticipated Telugu film Aakasamlo Oka Tara, starring Malayalam star Dulquer Salmaan, has reportedly secured a record-breaking deal of around ₹40 crore for its OTT and audio streaming rights combined, according to industry sources.
The pan-Indian drama, directed by Pavan Sadineni, features a talented cast including Satvika Veeravalli and Shruti Haasan in key roles. The film has been generating strong buzz among audiences ahead of its theatrical release, and the hefty rights deal is being seen as a testament to that rising excitement.
Industry insiders say the streaming and digital rights for Aakasamlo Oka Tara were sold for a figure that surpasses previous benchmarks for Telugu films in similar categories. Alongside OTT rights agreements, the audio rights — which cover the film’s soundtrack and music distribution — also contributed significantly to the total valuation.
Film analysts believe that the early subscription of such lucrative rights reflects growing confidence from platform buyers and music distributors in the film’s commercial prospects. The combination of a popular leading actor like Dulquer Salmaan, a pan-Indian appeal, and a compelling narrative has reportedly boosted expectations among industry stakeholders.
With the rights already locked in at what many are calling a record figure, all eyes are now on the film’s theatrical performance. As audiences await its release, Aakasamlo Oka Tara is poised to be one of the most watched and discussed films in the upcoming slate of Indian cinema
