In a surprising move, the producers of Spirit have declared no looks and dialogues will be released on Prabhas’s birthday. The superstar himself has requested a No Promotional Activity release date to prevent Spirit from clashing with another movie and another awaited one: Raja Saab and Fauji.
Respecting the Release Schedule
Well done, Prabhas, for taking into consideration the sentiments of his fellow filmmakers and actors. In choosing not to promote anything further, he is displaying a spirit that demonstrates a collaborative approach within the film fraternity. Raja Saab and Fauji are much-awaited films that deserve to shine in the spotlight and not get overshadowed by other big projects. It says it all about the integrity of Prabhas and his respect for his fraternity.
Focus on Quality Over Hype
Amidst the world that pits marketing strategies over content, a breather is welcome, and Prabhas’s move is such. Indeed, it distinguishes between the quality of the film and the quality of the promotional contents. As people eagerly wait for a glimpse of Spirit, they can afford to wait a little longer. And this way, nearer to the release, the marketing strategy will be much more effective and interesting.
Building Anticipation
While the fans may feel disappointed for not getting something new on the special day of Prabhas, there is a good possibility that this restraint will build up more suspense for Spirit. The buzz and interest witnessed in response to the timely campaign are often higher. With Raja Saab and Fauji on the stage, the audiences will be all the more eager to receive what Spirit finally reveals when it reaches the promotional stage.
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Conclusion
How this strategy goes well in its progress toward its release makes the film community and all film enthusiasts anxiously wait to observe. Choosing to respect the release schedule of contemporaries would tell about Prabhas’s character and dedication to the film world. Such a decision won’t only strengthen relationships within the industry but will also set up a very good record for cooperation among filmmakers.
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