Nani’s much-anticipated thriller HIT: The Third Case, popularly referred to as HIT 3, hit theaters earlier this month and has steadily built up momentum both critically and commercially. Directed by Sailesh Kolanu, the film follows the third chapter in the gripping HIT (Homicide Intervention Team) franchise and features Nani in a dark, intense avatar that has been appreciated by audiences across both Telugu states and overseas.
Although the movie’s box office run seemed generally triumphant, controversy soon tainted its box office standing with the claim by an East Godavari exhibitor that the movie incurred a loss of ₹50 lakh. The exhibitor complained that the movie failed to cross the breakeven mark within the particular region. The remark evoked debate among trade observers and fans as well. But now, ending all gossips, the official distributor of East Godavari has come out to dispel the figures—and he’s not holding anything back.
Andhra Pradesh Distributor Affirms: HIT 3 in Profits
Wading into social media, the official Andhra Pradesh distributor handling East Godavari region categorically asserted that HIT 3 not only recovered Non-Refundable Advance (NRA) but also incurred other costs, rendering the film a profitable one.
His response says, “As the official distributor of HIT 3 in East Godavari, I affirm that the film attained complete breakeven and earned a profit. False reports of ₹50L loss do not represent the true trade numbers. Don’t mislead the public and fans.”
This answer serves to counter directly the previous assertion by a local exhibitor, and also reestablishes faith among prospective buyers and stakeholders, particularly at a time when satellite deals and digital rights contribute significantly towards a film’s long-term success.
Box Office Success: Nani Scores Another Hit
Financially, HIT 3 has delivered impressive numbers. The film grossed over ₹100 crore worldwide, making it the second-highest grosser in Nani’s career, right after Dasara. This is no small feat, especially for a film belonging to the thriller genre—typically known for its niche appeal rather than mass-market success.
Trade circles have asserted that the movie’s theatrical earnings, along with its non-theatrical agreements like satellite and OTT rights, have made for a healthy profit margin for producers and distributors alike. With its consistent performance even on weekdays, HIT 3’s box office path has surpassed expectations, particularly after the mixed response to other summer offerings.
HIT 3 Heads to Netflix in June
Adding to the buzz, HIT 3 is now gearing up for its OTT release on Netflix. The film is expected to start streaming in the first week of June, allowing a wider audience to catch Nani’s gripping performance from the comfort of their homes. The digital premiere is likely to boost the film’s viewership significantly, further expanding its reach beyond regional and theatrical boundaries.
Netflix paid a premium to obtain the streaming rights, adding reportedly to the film’s already strong cash flow. The hype on the film’s theatrical-style digital release is likely strong among audiences who did not see the film in the cinema or want to see the suspenseful story again.
Franchise Building with Substance
What makes HIT 3 special is that it strikes a delicate balance between franchise continuity and independent storytelling. While it expands on the themes that were established in earlier episodes, it also provides audiences with a new viewpoint and an amped-up narrative trajectory.
Nani’s performance has been praised for its emotional depth and raw intensity. Sailesh Kolanu’s direction keeps the pace tight, and the film’s technical elements—background score, cinematography, and editing—have all contributed to its strong theatrical impact.
The success of HIT 3 not only reinforces Nani’s star power but also elevates the HIT franchise as one of the most promising crime-thriller series in Telugu cinema today. With three solid entries already in place, audiences are eagerly anticipating the announcement of HIT 4.
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Final Word: A Triumph Despite the Noise
The short-lived wave of negativity brought by contradictory reports on the losses in the region might have damaged the image of the film, but the quick and open clarification by the official distributor has closed the rumors. Indeed, it has served to reinforce HIT 3’s success story.
It’s not unusual that regional variations in performance may result, particularly in a geographically diverse market like Andhra Pradesh and Telangana. But what is most important is the top-line result, and by all measures, HIT: The Third Case has been both a critical and box office success.
As it gears up to face digital viewers on Netflix, HIT 3 keeps reinforcing its tagline—of being not merely a thriller, but a successfully crafted film that ventured beyond genre conventions and came out successful at the box office.
For. Nani and the entire HIT team can revel in the. sucess of a job well done—. with fans holding their breath in anticipation of the next spook. y case. in the HIT franchise.
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